Logos

First impressions matter. Your logo and brand is the first glimpse into your business. Choosing the right colors, fonts, icons, and layout gives your visitors the right feelings and impressions of what they will get to experience with you. Do you want to feel professional with a touch of personal or whimsical and carefree? Do you choose a serif-based font to feel more grounded or rounded letters to show it’s safe for children? Do you want to feel elite or down to earth? Innovative or tried and true? Without knowing it, your visitors are shaping their perception of you through many micro-decisions played out in logo design.