APPAREL
Take your brand to the streets.
Your message should go beyond the screen. First off, you’re empowering your followers to own your message and take it to their local communities. Word-of-mouth advertising is still one of the strongest, most trusted forms of advertising. By you taking your message to the streets through various forms of merch and apparel, you’re not only making money but spreading your message with a grass roots approach.
Client:
CHANGED Movement
Project Overview:
CHANGED Movement is a non-profit movement that hosts individuals who have chosen to leave behind an LGBTQ lifestyle to pursue Jesus.
Creating any form of content on this sensitive topic could be accidentally controversial. We needed to proceed cautiously.
While we did create a series of apparel for all individuals and supporters of the movement, we wanted to create a line of apparel specifically for those who have a story of leaving LGBTQ behind.
As with most organizations, it was important to communicate their message while also making it attractive.
Piece Specifics:
One of the core pieces of messaging of CHANGED Movement and how it began was that counteracts the belief "it's impossible to change your sexual orientation." CHANGED wants to celebrate that it's not only possible but all of them have done it. They messaging of this shirt navigates this discussion happening between them and many of their opponents.
Client:
CHANGED Movement
Project Overview:
CHANGED Movement is a non-profit movement that hosts individuals who have chosen to leave behind an LGBTQ lifestyle to pursue Jesus.
Creating any form of content on this sensitive topic could be accidentally controversial. We needed to proceed cautiously.
While we did create a series of apparel for individuals in the movement who have a story of leaving LGBTQ, the client wanted some apparel that supporters of the movement could wear even if they didn't have a story.
The focus of this line became on the secondary messaging of the organization that all supporters could wear.
As with most organizations, it was important to communicate their message while also making it attractive.
Client:
CHANGED Movement
Project Overview:
CHANGED Movement is a non-profit movement that hosts individuals who have chosen to leave behind an LGBTQ lifestyle to pursue Jesus.
Creating any form of content on this sensitive topic could be accidentally controversial. We needed to proceed cautiously.
While we did create a series of apparel for individuals in the movement who have a story of leaving LGBTQ, the client wanted some apparel that supporters of the movement could wear even if they didn't have a story.
The focus of this line became on the secondary messaging of the organization that all supporters could wear.
As with most organizations, it was important to communicate their message while also making it attractive.
Client:
CHANGED Movement
Project Overview:
CHANGED Movement is a non-profit movement that hosts individuals who have chosen to leave behind an LGBTQ lifestyle to pursue Jesus.
Creating any form of content on this sensitive topic could be accidentally controversial. We needed to proceed cautiously.
While we did create a series of apparel for individuals in the movement who have a story of leaving LGBTQ, the client wanted some apparel that supporters of the movement could wear even if they didn't have a story.
The focus of this line became on the secondary messaging of the organization that all supporters could wear.
As with most organizations, it was important to communicate their message while also making it attractive.
Piece Specifics:
While the client uses many mental health strategies and has been part of the emotional mental health space for some time, this concept focuses on not just "following your feelings" but to have a greater vision or purpose you're living by.
Client:
CHANGED Movement
Project Overview:
CHANGED Movement is a non-profit movement that hosts individuals who have chosen to leave behind an LGBTQ lifestyle to pursue Jesus.
Creating any form of content on this sensitive topic could be accidentally controversial. We needed to proceed cautiously.
While we did create a series of apparel for individuals in the movement who have a story of leaving LGBTQ, the client wanted some apparel that supporters of the movement could wear even if they didn't have a story.
The focus of this line became on the secondary messaging of the organization that all supporters could wear.
As with most organizations, it was important to communicate their message while also making it attractive.
Piece Specifics:
This concept wanted to be targeted towards a younger generation that refuses to accept the labels that media or society puts on them. The client wanted to emphasize that just because you struggle with unwanted behavior, doesn't mean it gets to define you or your being.
Client:
CHANGED Movement
Project Overview:
CHANGED Movement is a non-profit movement that hosts individuals who have chosen to leave behind an LGBTQ lifestyle to pursue Jesus.
Creating any form of content on this sensitive topic could be accidentally controversial. We needed to proceed cautiously.
While we did create a series of apparel for all individuals and supporters of the movement, we wanted to create a line of apparel specifically for those who have a story of leaving LGBTQ behind.
As with most organizations, it was important to communicate their message while also making it attractive.
Piece Specifics:
In the 1990's and early 2000's, the LGBTQ community began owning the phrase "born this way." This was a nod to that movement while offering a counter-argument that Christians leaving LGBTQ are "ReBorn or Born Again" or "Born Again This Way."
Client:
CHANGED Movement
Project Overview:
CHANGED Movement is a non-profit movement that hosts individuals who have chosen to leave behind an LGBTQ lifestyle to pursue Jesus.
Creating any form of content on this sensitive topic could be accidentally controversial. We needed to proceed cautiously.
While we did create a series of apparel for all individuals and supporters of the movement, we wanted to create a line of apparel specifically for those who have a story of leaving LGBTQ behind.
As with most organizations, it was important to communicate their message while also making it attractive.
Piece Specifics:
Many who have chosen to leave the LGBTQ lifestyle face backlash from the LGBTQ community as well as religious communities. This concept invites conversation from bold individuals who want an opportunity to share their hope-filled and compassionate story.
Client:
CHANGED Movement
Project Overview:
CHANGED Movement is a non-profit movement that hosts individuals who have chosen to leave behind an LGBTQ lifestyle to pursue Jesus.
Creating any form of content on this sensitive topic could be accidentally controversial. We needed to proceed cautiously.
While we did create a series of apparel for individuals in the movement who have a story of leaving LGBTQ, the client wanted some apparel that supporters of the movement could wear even if they didn't have a story.
The focus of this line became on the secondary messaging of the organization that all supporters could wear.
As with most organizations, it was important to communicate their message while also making it attractive.
Piece Specifics:
This concept is simple and clean highlighting that Jesus is greater than anything you can face. For CHANGED Movement this includes sexuality, feelings, desires, hard or impossible conversations, and so much more.
Client:
Moral Revolution
Project Overview:
Moral Revolution is a non-profit ministry that focuses on sexual wholeness, purity, and overcoming addictions.
The goal was to create some unique apparel ideas that carried the brand's message without becoming cliched or irrelevant.
We needed to create something that the wearer would know what it meant, and could start a conversation, but also wasn't too explicit the user wouldn't wear it.
Piece Specifics:
This piece was a warm, lighthearted invitation to those who have been struggling with shame, lies, self-image, or sexual addiction.
Client:
Moral Revolution
Project Overview:
Moral Revolution is a non-profit ministry that focuses on sexual wholeness, purity, and overcoming addictions.
The goal was to create some unique apparel ideas that carried the brand's message without becoming cliched or irrelevant.
We needed to create something that the wearer would know what it meant, and could start a conversation, but also wasn't too explicit the user wouldn't wear it.
Client:
Moral Revolution
Project Overview:
Moral Revolution is a non-profit ministry that focuses on sexual wholeness, purity, and overcoming addictions.
The goal was to create some unique apparel ideas that carried the brand's message without becoming cliched or irrelevant.
We needed to create something that the wearer would know what it meant, and could start a conversation, but also wasn't too explicit the user wouldn't wear it.
Client:
Moral Revolution
Project Overview:
Moral Revolution is a non-profit ministry that focuses on sexual wholeness, purity, and overcoming addictions.
The goal was to create some unique apparel ideas that carried the brand's message without becoming cliched or irrelevant.
We needed to create something that the wearer would know what it meant, and could start a conversation, but also wasn't too explicit the user wouldn't wear it.
Client:
Moral Revolution
Project Overview:
Moral Revolution is a non-profit ministry that focuses on sexual wholeness, purity, and overcoming addictions.
The goal was to create some unique apparel ideas that carried the brand's message without becoming cliched or irrelevant.
We needed to create something that the wearer would know what it meant, and could start a conversation, but also wasn't too explicit the user wouldn't wear it.
Piece Specifics:
Many people struggle with sexual brokeness, shame, abuse, or naive choices they made when younger. This shirt captures one of the organizations core messages of "When you own your story, and you let God redeem it, it brings Him glory. You cannot be healed if you don't own your story and bring it to Him."
Client:
Moral Revolution
Project Overview:
Moral Revolution is a non-profit ministry that focuses on sexual wholeness, purity, and overcoming addictions.
The goal was to create some unique apparel ideas that carried the brand's message without becoming cliched or irrelevant.
We needed to create something that the wearer would know what it meant, and could start a conversation, but also wasn't too explicit the user wouldn't wear it.
Piece Specifics:
We wanted to keep this as a trucker hat with the simple brand identity.
Client:
Moral Revolution
Project Overview:
Moral Revolution is a non-profit ministry that focuses on sexual wholeness, purity, and overcoming addictions.
The goal was to create some unique apparel ideas that carried the brand's message without becoming cliched or irrelevant.
We needed to create something that the wearer would know what it meant, and could start a conversation, but also wasn't too explicit the user wouldn't wear it.
Piece Specifics:
This concept comes from 1 Corinthians 6:19, "You should know that your body is a temple for the Holy Spirit that you received from God and that lives in you. You don't own yourselves." Moral Revolution wanted to emphasize sexual integrity and health by stewarding your own body.
Client:
Moral Revolution
Project Overview:
Moral Revolution is a non-profit ministry that focuses on sexual wholeness, purity, and overcoming addictions.
The goal was to create some unique apparel ideas that carried the brand's message without becoming cliched or irrelevant.
We needed to create something that the wearer would know what it meant, and could start a conversation, but also wasn't too explicit the user wouldn't wear it.
Piece Specifics:
"This concept comes from 1 Timothy 6:12, ""Fight the good fight of the faith. Take hold of the eternal life to which you were called.."" The client wanted to celebrate the hard work and effort that went into stewarding your emotions, relationships, sexual drive, and body. "
Let’s Make Something Great Together
Whether you’ve got a clear vision or just a rough idea, I’d love to help bring it to life.
Client:
CHANGED Movement
Project Overview:
CHANGED Movement is a non-profit movement that hosts individuals who have chosen to leave behind an LGBTQ lifestyle to pursue Jesus.
Creating any form of content on this sensitive topic could be accidentally controversial. We needed to proceed cautiously.
While we did create a series of apparel for all individuals and supporters of the movement, we wanted to create a line of apparel specifically for those who have a story of leaving LGBTQ behind.
As with most organizations, it was important to communicate their message while also making it attractive.
Piece Specifics:
This concept is simple and clean highlighting that Jesus is greater than anything you can face. For CHANGED Movement this includes sexuality, feelings, desires, hard or impossible conversations, and so much more.