Date Well
An online community focused on getting healthy and dating successfully.
Date Well is a program started by Moral Revolution. I helped name, brand, and develop the content for these two programs. We first developed the women’s program and welcomed over 300 women into the program. I helped develop the brand, messaging, video production and post production, website, social campaigns, email campaigns, sales webinars and more. The success of the women’s program allowed us to fund and build out the men’s program repeating a similar process. Overall, the two programs have raised over $100,000 to support their campaign and mission.
Here are only a few of the projects we were able to do together.
Client:
Moral Revolution
Project Overview:
Date Well is an online community program built to help Christian women prepare for and successfully date according to their convictions. The target audience was Christian females of all ages, but leaning towards 20 and 30 year olds.
Specific Notes & Challenges:
This was the first product of the "Live Well" series. It needed to be impactful yet neutral and adaptable to be feminine, masculine, for parents, and also leaders.
The goal was to make it attractive and approachable, avoiding many of the stereotypes and cliches of Christian programs which tend to be cheesy, off=putting, and feel outdated and irrelevant.
Client:
Moral Revolution
Project Overview:
Date Well is an online community program built to help Christian men, get healthy, gain proper perspectives, and date well. The target audience was Christian males of all ages, but leaning towards 20 and 30 year olds.
Specific Notes & Challenges:
The layout of the book needed to feel exclusive but yet personal.
We needed a place where men could write their thoughts and engage, but without feeling like a blank page or a workbook from school.
Client:
Moral Revolution
Project Overview:
Date Well is an online community program built to help Christian women prepare for and successfully date according to their convictions. The target audience was Christian females of all ages, but leaning towards 20 and 30 year olds.
Specific Notes & Challenges:
This product was originally crafted as a printable PDF layout. They got to a point in the program where they discovered a booklet would best serve their clientelle.
The goal was to create space for journaling while also keeping the program's aesthetics that a younger woman would want to keep this around.
Client:
Moral Revolution
Project Overview:
Date Well is an online community program built to help Christian men, get healthy, gain proper perspectives, and date well. The target audience was Christian males of all ages, but leaning towards 20 and 30 year olds.
Specific Notes & Challenges:
Continuing the brand, we chose to go with a classic gentleman's club style for the brand. A place where men could come, gather, and elevate their beliefs and behavior to act accordingly.
It was important to communicate a sense of advancement and challenge for men without devaluing, shaming, or falling into a "macho" man style.
Client:
Moral Revolution
Project Overview:
Date Well is an online community program built to help Christian men, get healthy, gain proper perspectives, and date well. The target audience was Christian males of all ages, but leaning towards 20 and 30 year olds.
Specific Notes & Challenges:
The layout of the book needed to feel exclusive but yet personal.
We needed a place where men could write their thoughts and engage, but without feeling like a blank page or a workbook from school.
Client:
Moral Revolution
Project Overview:
Date Well is an online community program built to help Christian men, get healthy, gain proper perspectives, and date well. The target audience was Christian males of all ages, but leaning towards 20 and 30 year olds.
Specific Notes & Challenges:
This was the 3rd installment of the "Live Well" series. It was important to immolate the "Date Well Women's" program yet have it's own distict feeling that would appeal to Christian men.
We chose to go with a classic gentleman's club style for the brand. A place where men could come, gather, and elevate their beliefs and behavior to act accordingly.
Client:
Moral Revolution
Project Overview:
Date Well is an online community program built to help Christian women prepare for and successfully date according to their convictions. The target audience was Christian females of all ages, but leaning towards 20 and 30 year olds.
Specific Notes & Challenges:
This product was the first from this organization with a much higher price point, so we implemented a longer sales page for cold leads to walk them through the buyer journey and try to overcome their objections
It was important to the organization to have a wide variety of demographics and ethnicities represented.
While the content was set, it needed to be able to adjust to adjusting and changing hosts.
It was important to create an inclusive feeling for women to gather with support and unity avoiding competition.
Client:
Moral Revolution
Project Overview:
Date Well is an online community program built to help Christian women prepare for and successfully date according to their convictions. The target audience was Christian females of all ages, but leaning towards 20 and 30 year olds.
Specific Notes & Challenges:
This product was originally crafted as a printable PDF layout. They got to a point in the program where they discovered a booklet would best serve their clientelle.
The goal was to create space for journaling while also keeping the program's aesthetics that a younger woman would want to keep this around.