Moral Revolution
Moral Revolution is a nonprofit that focuses on healthy sexuality from a Christian perspective.
I worked with Moral Revolution for more than 10 years, creating a variety or projects and helping sculpt their messaging and brand. Together we created a new brand, refined the messaging for a new generation, grew social media accounts (from 400→162,000 on Instagram) helped write, design, film and produce multiple courses, websites, merch and brands. It was a great joy getting to work with one brand over so many years to dive deep into different facets of their core identity and help them expand their overall reach.
Here are only a few of the projects we were able to do together.
Client:
Moral Revolution
Project Overview:
Moral Revolution is a non-profit ministry that focuses on sexual wholeness, purity, and overcoming addictions.
The goal was to create some unique apparel ideas that carried the brand's message without becoming cliched or irrelevant.
We needed to create something that the wearer would know what it meant, and could start a conversation, but also wasn't too explicit the user wouldn't wear it.
Client:
Moral Revolution
Project Overview:
Moral Revolution is a non-profit ministry that focuses on sexual wholeness, purity, and overcoming addictions.
The goal was to create some unique apparel ideas that carried the brand's message without becoming cliched or irrelevant.
We needed to create something that the wearer would know what it meant, and could start a conversation, but also wasn't too explicit the user wouldn't wear it.
Client:
Moral Revolution
Project Overview:
Ethos is a four-week course for Christian Men to become determine and begin building their life's core values and standards.
Client:
Moral Revolution
Project Overview:
The Trans Talk was a one-night online event that would be resold afterward as a part of their series. The goal was to represent the Transgender messaging, which was being targeted towards children without being vulgar or offensive. Moral Revolution was adamant about making sure not to villainize anyone, but focus on protecting children
Client:
Moral Revolution
Project Overview:
Moral Revolution is a non-profit ministry that focuses on sexual wholeness, purity, and overcoming addictions.
The goal was to create some unique apparel ideas that carried the brand's message without becoming cliched or irrelevant.
We needed to create something that the wearer would know what it meant, and could start a conversation, but also wasn't too explicit the user wouldn't wear it.
Piece Specifics:
We wanted to keep this as a trucker hat with the simple brand identity.
Client:
Moral Revolution
Project Overview:
Moral Revolution is a non-profit ministry that focuses on sexual wholeness, purity, and overcoming addictions.
The goal was to create some unique apparel ideas that carried the brand's message without becoming cliched or irrelevant.
We needed to create something that the wearer would know what it meant, and could start a conversation, but also wasn't too explicit the user wouldn't wear it.
Piece Specifics:
"This concept comes from 1 Timothy 6:12, ""Fight the good fight of the faith. Take hold of the eternal life to which you were called.."" The client wanted to celebrate the hard work and effort that went into stewarding your emotions, relationships, sexual drive, and body. "
Client:
Moral Revolution
Project Overview:
Moral Revolution is a non-profit ministry that focuses on sexual wholeness, purity, and overcoming addictions.
The goal was to create some unique apparel ideas that carried the brand's message without becoming cliched or irrelevant.
We needed to create something that the wearer would know what it meant, and could start a conversation, but also wasn't too explicit the user wouldn't wear it.
Client:
Moral Revolution
Project Overview:
Moral Revolution is a non-profit ministry that focuses on sexual wholeness, purity, and overcoming addictions.
The goal was to create some unique apparel ideas that carried the brand's message without becoming cliched or irrelevant.
We needed to create something that the wearer would know what it meant, and could start a conversation, but also wasn't too explicit the user wouldn't wear it.
Piece Specifics:
Many people struggle with sexual brokeness, shame, abuse, or naive choices they made when younger. This shirt captures one of the organizations core messages of "When you own your story, and you let God redeem it, it brings Him glory. You cannot be healed if you don't own your story and bring it to Him."
Client:
Moral Revolution
Project Overview:
Moral Revolution is a non-profit ministry that focuses on sexual wholeness, purity, and overcoming addictions.
The goal was to create some unique apparel ideas that carried the brand's message without becoming cliched or irrelevant.
We needed to create something that the wearer would know what it meant, and could start a conversation, but also wasn't too explicit the user wouldn't wear it.
Piece Specifics:
This concept comes from 1 Corinthians 6:19, "You should know that your body is a temple for the Holy Spirit that you received from God and that lives in you. You don't own yourselves." Moral Revolution wanted to emphasize sexual integrity and health by stewarding your own body.
Client:
Moral Revolution
Project Overview:
Moral Revolution is a non-profit ministry that focuses on sexual wholeness, purity, and overcoming addictions.
The goal was to create some unique apparel ideas that carried the brand's message without becoming cliched or irrelevant.
We needed to create something that the wearer would know what it meant, and could start a conversation, but also wasn't too explicit the user wouldn't wear it.
Piece Specifics:
This piece was a warm, lighthearted invitation to those who have been struggling with shame, lies, self-image, or sexual addiction.
Client:
Moral Revolution
Project Overview:
Sex. Church. Culture. was an online event turned series which focused on bringing the conversation of healthy sex and sexuality to the church. It focused on what the Bible said but also how it applied to current culture.
Specific Notes & Challenges:
Due to the idea that we would package the live event as an e-course, the webpage needed to also be able to update overnight to sell the replay for the next 48 hours, then easily be updated to feel like a course (and not an event you missed).
Client:
Moral Revolution
Project Overview:
Sex. Church. Culture. was an online event turned series which focused on bringing the conversation of healthy sex and sexuality to the church. It focused on what the Bible said but also how it applied to current culture.
Specific Notes & Challenges:
The focus need to be modern and clean without using lots of imagry.
This was a live event that also was recorded and packaged as an e-course afterwards.
The event was so successful that it launched a series of events that needed to keep the brand but have unique identifiers. To do this, we updated the tagline to note volume numbers for events/courses then used the inverse for the Masterclass/intensive.
Client:
Moral Revolution
Project Overview:
Let's Talk About It: Sexuality is a 6-week course for parents, pastors, teachers, or individuals to walk through to understand God's design for sex.
Specific Notes & Challenges:
The unique challenge for this one was that the brand was already established. This course had been a print curriculum for a few years.
We needed to use the similar brand but update it to feel like a now digital product.
Essentially this was the 4th year, the client was selling the same content to it's audience, but in a new format. It needed to feel new, but not misleading as a new product.
Client:
Moral Revolution
Project Overview:
Let's Talk About It: Parenting Sexuality is part two of the series of God's design for sex. This segment focused on helping parents talk to and teach their kids about healthy sexuality.
Specific Notes & Challenges:
The unique challenge for this one was that the brand was already established. This was part of a plan to have multiple curricula or courses on the same topic. We needed to keep the series look, but with the understanding it was a new product.
Client:
Moral Revolution
Project Overview:
Ethos is a four-week course for Christian Men to become determine and begin building their life's core values and standards.
Client:
Moral Revolution
Project Overview:
Ethos is a four-week course for Christian Men to become determine and begin building their life's core values and standards.
Specific Notes & Challenges:
This was a supplementary document that went along with the course. Participants would use this to write, expound, and personalize the content.
Client:
Moral Revolution
Project Overview:
40 Day Journey to Purity is a 40-day devotional for those wanting to walk out sexual wholness and purity.
Specific Notes & Challenges:
This was a rebrand of the cover of the previous edition of the book.
We needed to keep the black and red color scheme (for men and women) and also keep the familiarity of style while updating the cover to feel like it existed in this decade.
Client:
Moral Revolution
Project Overview:
Porn Prevention is a free four-part series helping parents learn about the new and invasive forms of pornography impacting children today. It also teaches parents what to know and how to help their children who have experienced it.