Hope Rising Shasta
A youth program for middle and high school students focused on healthy relational, emotional, and social skills.
This is a government-funded relational skills program that launched in the fall of 2019. I’ve been able to work with them for 5+ years from the initial branding of their individual programs, to digital, print, website, an app, and slide deck needs. The key and challenge for this project has been the ever-changing format of the program as it launched just before covid, changed during the pandemic and has continue to adapt it’s programming needs as it’s gained traction post-pandemic. We’ve created creative assetes for students, trusted adults, and educators to explain and inspire use of the program.
Client:
California Youth Partnership
Project Overview:
Hope Rising Shasta is a grant-funded program housing multiple relationship training services for youth and young adults. Hope Rising Shasta would be the umbrella program with Hope Rising Camps (a multi-week curriculum), Hope Fridays (1-2 hour follow up on Fridays), Hope Workshops (for trusted adults), and Hope Connect (connecting students with community resources).
Specific Notes & Challenges:
When creating the first brand, we needed to have multiple brands and color schemes in mind. We wanted them to feel cohesive but yet not be so close that they would be mixed up with each other.
We created a unique "Hope" featuring two pieces of local topogaphy, Mt. Shasta and the Sacramento River. We used this element as the common theme then developed a color pallet isolating one color for each of their programs.