WEBSITE
Your Online Representation To the World
Have you ever given a tour of your home and started with the bedroom? I hope not. Or have you got so turned around in IKEA that you just want to give up and go home? “It’s not worth it.” you tell yourself. These are the two biggest issues visitors have with websites. The owner wants to start with their favorite thing or they make it so confusing that visitors give up and move on.
A good website should be like a great tour. They are welcomed in, expectations are set, and you are leading them where you want them to go without being pushy or overwhelming. Modern websites require a mixture of art, psychology, information architecture, and a great UI/UX experience. From the first glance of the website to navigating the content, to being led and incentivized to pull the trigger and take the next step with you, I love helping you give a great tour of your business and ideas.
Client:
Candace Oliver
Project Overview:
Candace Oliver is an author, speaker, pastor, and social media influencer. She’s also hosts an online community called Align and Activate.
Specific Notes:
As is with many entrepreneurs, Candace has more ideas than she has time. We worked with her team to find out her greatest priorities and how to unite all of her “irons in the fire” under one brand “Candace Oliver.” Specific notes I focused on not only. the projects she has completed but where she was going. With the goal of funneling all content through her blog, we could put ads for her other projects in her blog. We also created templates for future courses and books that were in the process of being completed.
Client:
Seth Dahl Ministries
Project Overview:
Seth Dahl was the children's pastor of Bethel Church in Redding, California. Now, he travels and speaks globally as well as creates products and curriculum for children's pastors.
Client:
Moral Revolution
Project Overview:
Date Well is an online community program built to help Christian men, get healthy, gain proper perspectives, and date well. The target audience was Christian males of all ages, but leaning towards 20 and 30 year olds.
Specific Notes & Challenges:
Continuing the brand, we chose to go with a classic gentleman's club style for the brand. A place where men could come, gather, and elevate their beliefs and behavior to act accordingly.
It was important to communicate a sense of advancement and challenge for men without devaluing, shaming, or falling into a "macho" man style.
Client:
Moral Revolution
Project Overview:
Ethos is a four-week course for Christian Men to become determine and begin building their life's core values and standards.
Client:
Christian McKean
Project Overview:
Christian is a videographer in Seattle, Washington that focuses on live streaming, commercials and promos, music videos, and weddings. His goal was to create an online portfolio for future business.
Specific Notes & Challenges:
Being a videographer, it was very important we got his work up and front right away. We needed him to make a splash as quickly as possible to show all he could do.
We we also wanted to highlight both the different formats of videography he offered while tying in different clients he has served.
He also needed a clean way to be able to update, add, or remove video and footage as his portfolio grew and clients expanded.
Client:
CHANGED Movement
Project Overview:
Navigating LGBTQ is a comprehensive video course, answering tough questions Christians face today concerning the LGBTQ topic. In this course, CHANGED shares insights from science, scripture and from their personal experiences of leaving LGBTQ behind. They demystify LGBTQ and offer practical wisdom on how any Christian can respond to LGBTQ with love and truth.
Client:
Moral Revolution
Project Overview:
Date Well is an online community program built to help Christian women prepare for and successfully date according to their convictions. The target audience was Christian females of all ages, but leaning towards 20 and 30 year olds.
Specific Notes & Challenges:
This product was the first from this organization with a much higher price point, so we implemented a longer sales page for cold leads to walk them through the buyer journey and try to overcome their objections
It was important to the organization to have a wide variety of demographics and ethnicities represented.
While the content was set, it needed to be able to adjust to adjusting and changing hosts.
It was important to create an inclusive feeling for women to gather with support and unity avoiding competition.
Client:
Jeff Lovett
Project Overview:
Jeff Lovett is a car salesman trainer. His goal was to create a reputation as "the guy" to train your salesmen.
Specific Notes & Challenges:
Our first step was to offer short, digestible videos and training modules to equip salesmen.
Next, we wanted to incentivize dealerships to invite Jeff in for an in-person training.
Finally, we wanted to follow up with a pocket edition of "How to Sell A Car Everyday" which was in the process of being written.
Client:
Gracie Gibson
Project Overview:
Gracie Gibson is a realtor in Redding, California. Her speciality is helping individuals and families find a home, not just a house.
Specific Notes & Challenges:
Gracie wanted a focus on the personalized home touch of her services. Rather than focusing on selling a house, it was showing a home. Rather than you buying a building, you were getting the home your kids would be raised in. It was important to her not to cross the finish line the fastest, but to make sure you had the right place.
Client:
California Youth Partnership
Project Overview:
California Youth Partnership (CYP) is an organization that focuses on bringing healthy emotional and relational skills to youth and young adults. CYP does this through providing services directly to students, as well as offering services to trusted adults, educators, and community leaders.
Specific Notes & Challenges:
One challenge was needing to reach a variety of demographics with the homepage. The client needed to reach youth but also adults who would be searching for the services. Our solution was to craft a homepage targeted towards adults (who would do most of the searching) and create a section of the website with a separate domain targeted towards youth and young adults.
Client:
California Youth Partnership
Project Overview:
Hope Rising Shasta is a grant-funded program housing multiple relationship training services for youth and young adults. Hope Rising Shasta would be the umbrella program with Hope Rising Camps (a multi-week curriculum), Hope Fridays (1-2 hour follow up on Fridays), Hope Workshops (for trusted adults), and Hope Connect (connecting students with community resources).
Specific Notes & Challenges:
This needed to explain the overview, requirements, and credentials of the programs to adults, invite educators or community leaders to invite CYP, provide registration for local programs, offer the forms needed, and much more.
The program has taken multiple turns in offerings for the community: directly hosting an event, being invited into a community center, online, etc. The registration system had to be flexible and constantly adjusting.
Client:
Moral Revolution
Project Overview:
The More Gathering is an online event turned ecourse focusing on empowering women to embrace their own self worth, beyond their past experiences or value insinuated via culture or media.
Specific Notes & Challenges:
This was a live event that also was recorded and packaged as an e-course afterwards. "
This event occurred in July 2020, still in the early stages of Covid when people were able to begin to gather again but before zoom fatigue was a thing.
We wanted to highlight all women, not just early 20 somethings in this course as this topic is necessary and something all women deal with.
Client:
Craig Davidson
Project Overview:
House On The River is a wedding venue and vacation rental in Lakehead, California.
Specific Notes & Challenges:
We wanted this to be a photo-driven website for any future brides to look at and instantly say "YES" to it's beauty and amenities.
It also needed to not just show beauty but practicalities of the event.
The complication came from the owner wanting it to be balanced as an event space or corporate retreat getaway. We wanted to focus on the weddings without isolating corporate clients.
Client:
Clarissa Fitzgerald
Project Overview:
Clarissa Fitzgerald is an speaker, author, and actor.
Client:
Thrive MBI
Project Overview:
Thrive MBI is a mobile responsive software that gives real time analytics for dentists and dental offices. The USP was that it helped recover lost accounts receivable while also being easily understandable by the office administrator who already has too much to do.
Specific Notes & Challenges:
Similar to the logo, the website needed to focus on simplicity and quick easy return.
We felt a demonstration of the product at the top would be a quick catch for the office gatekeepers.
Client:
Dennis Albright & Nathan Jones
Project Overview:
A law office in Red Bluff, California focused on Estate Planning/Probate, Family Law, Real Estate/Business, and Workers Comp/Disability
Specific Notes & Challenges:
While Albright & Jones collectively had decades of serving the area, Albright was retiring and Jones was taking over as the lead of the practice.
We needed to focus on the experience they had, while creating an SEO friendly website for new traffic.
Client:
CHANGED Movement
Project Overview:
CHANGED Movement is a non-profit movement that hosts individuals who have chosen to leave behind an LGBTQ lifestyle to pursue Jesus.
Specific Notes & Challenges:
The movement started as a grass roots movement of individuals who gathered together to share their stories and offer camaraderie and encouragement for others who had unwanted same-sex-attraction and wanted another option.
The website needed to have a clear differentiation point of where they stood in the conversation.
Their messaging came in response to rising legislation which would block, fine, or make illegal any efforts to get help for unwanted same-sex-attraction. The legislation inferred it was illegitimate, unhelpful, and no one has ever changed their sexual orientation. CHANGED response was "We do exist. We did change. We want to offer hope for others looking to change."
The challenge was to walk a line between those who would practice harmful conversion therapy approaches and those who state there is no hope for change only embracing it.
It was important to note they were not shaming, hating, or requiring change from the LGBTQ community, but only sharing their stories and offering hope for others wanting to do the same.
Client:
CHANGED Movement
Project Overview:
Finding You is a hope-filled journey for someone experiencing same-sex-attraction and wanting to walk into sexual wholeness.
Client:
Moral Revolution
Project Overview:
Porn Prevention is a free four-part series helping parents learn about the new and invasive forms of pornography impacting children today. It also teaches parents what to know and how to help their children who have experienced it.
Client:
Moral Revolution
Project Overview:
Parent Well is an online community that helps parents talk to their children about healty sexuality in a culture that has become hypersexualized. It was part of the "Live Well" series that focused on family.
Client:
Moral Revolution
Project Overview:
Sex. Church. Culture. was an online event turned series which focused on bringing the conversation of healthy sex and sexuality to the church. It focused on what the Bible said but also how it applied to current culture.
Specific Notes & Challenges:
Due to the idea that we would package the live event as an e-course, the webpage needed to also be able to update overnight to sell the replay for the next 48 hours, then easily be updated to feel like a course (and not an event you missed).
Client:
Mobe 3
Project Overview:
A CRM system that allows owners to manage and track warehouse contents easily in a cloud based solution.
Client:
CHANGED Movement
Project Overview:
Thrive is a video series featuring 14 different expert speakers in their field. Each speaker focused on a different topic creating a wholistic approach to healing and living whole,
Specific Notes & Challenges:
Since this course had a loose overall topic, we wanted to highlight each of the speakers and their specific topics.
The organization wanted to offer this course for free, but still give viewers who were impacted by the content a way to support future projects they would be working on. We came up with a "pay it forward" method where viewers could access it for free or chose the route to make a donation and then be redirected to the video content.
Client:
Josh Glover
Project Overview:
Shadrack Christmas was a multi-location site throughout the east coast featuring a drive through Christmas light experience.
Let’s Make Something Great Together
Whether you’ve got a clear vision or just a rough idea, I’d love to help bring it to life.
Client:
CHANGED Movement
Project Overview:
Speak Out ’25 is an annual event hosted by CHANGED Movement - where individuals who previously identified as LGBTQ+ share their testimonies at the California Capitol to advocate for freedom of conscience and exit pathways.Ultimately, Speak Out ’25 seeks to influence California policy by humanizing formerly LGBTQ+ experiences and advocating for religious and expressive liberties.