Reborn This Way (B&W)
Client:
CHANGED Movement
Project Overview:
CHANGED Movement is a non-profit movement that hosts individuals who have chosen to leave behind an LGBTQ lifestyle to pursue Jesus.
Creating any form of content on this sensitive topic could be accidentally controversial. We needed to proceed cautiously.
While we did create a series of apparel for individuals in the movement who have a story of leaving LGBTQ, the client wanted some apparel that supporters of the movement could wear even if they didn't have a story.
The focus of this line became on the secondary messaging of the organization that all supporters could wear.
As with most organizations, it was important to communicate their message while also making it attractive.
Piece Specifics:
While the client uses many mental health strategies and has been part of the emotional mental health space for some time, this concept focuses on not just "following your feelings" but to have a greater vision or purpose you're living by.
Client:
CHANGED Movement
Project Overview:
CHANGED Movement is a non-profit movement that hosts individuals who have chosen to leave behind an LGBTQ lifestyle to pursue Jesus.
Creating any form of content on this sensitive topic could be accidentally controversial. We needed to proceed cautiously.
While we did create a series of apparel for individuals in the movement who have a story of leaving LGBTQ, the client wanted some apparel that supporters of the movement could wear even if they didn't have a story.
The focus of this line became on the secondary messaging of the organization that all supporters could wear.
As with most organizations, it was important to communicate their message while also making it attractive.
Piece Specifics:
While the client uses many mental health strategies and has been part of the emotional mental health space for some time, this concept focuses on not just "following your feelings" but to have a greater vision or purpose you're living by.
Client:
CHANGED Movement
Project Overview:
CHANGED Movement is a non-profit movement that hosts individuals who have chosen to leave behind an LGBTQ lifestyle to pursue Jesus.
Creating any form of content on this sensitive topic could be accidentally controversial. We needed to proceed cautiously.
While we did create a series of apparel for individuals in the movement who have a story of leaving LGBTQ, the client wanted some apparel that supporters of the movement could wear even if they didn't have a story.
The focus of this line became on the secondary messaging of the organization that all supporters could wear.
As with most organizations, it was important to communicate their message while also making it attractive.
Piece Specifics:
While the client uses many mental health strategies and has been part of the emotional mental health space for some time, this concept focuses on not just "following your feelings" but to have a greater vision or purpose you're living by.
